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Small Business Management: Launching and Growing Entrepreneurial Ventures
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Amazon.com Review
About Small Business Management (16th Edition) New in This Edition Completely new start-up stories videos offer inside views into today's innovative small businesses in action: All of the videos are new and provide students with engaging, insider looks into creative ideas at work in a variety of interesting and innovative small businesses. Some of the videos cover Five Guys Burgers and Fries, Two Men and a Truck, Kind Snacks, B2B CFO, among others. Available on DVD to instructors, these lively segments bring a real-world perspective to the classroom with fascinating illustrations of entrepreneurship in action. New, expanded content addresses timely global issues, breaking technology, and family business. Now students can gain a solid understanding of multi-level marketing, e-business, and legal and global issues affecting entrepreneurs in tough economic times. More on social media More on small-business opportunities More on Internet businesses More examples of problems running a business Condensed coverage of ethics material Discussion of the effects of the recent recession on small businesses New feature: Start↑ (StartUp) features throughout provide direction and guidance on entrepreneurial Skills, Tools, Actions, Resources, and Transforming (going to the next level). New cases allow students to explore timely entreprenuerial opportunities. Careful thought has gone into preparing new thought-provoking cases at the end of the text that highlight companies such as W. S. Darley and Co., CitiStorage, Firewire Surfboards, and other thriving organizations. Students apply concepts they learn in each chapter to these realistic entrepreneurial situations. Additional Features Clearly presented finance chapters keep important financial information understandable and practical. Understanding and using financial information is frequently a challenge for both students and today's small business owners. Because knowing how to use and apply financial information is so critical for small business success, this edition's financial chapters provide careful attention to finance matters. What was previously one chapter on financial statements has been split into two chapters. The new material should help create a level playing field for the "non-accounting" student. Small business and entrepreneurship resource center (SBERC) exercises highlight breaking research and entrepreneurial concepts. Dynamic SBERC exercises at the end of each chapter direct students to the Small Business and Entrepreneurship Resource Center with more than 900,000 business articles and company information on various exciting entrepreneurial ventures. Students learn how chapter topics apply to each situation as they examine intriguing companies, such as Dyson, Bear Naked Granola, Blue Nile, and iSoldIt!, LLC. A full section devoted to developing a thorough business plan ensures success. This book includes a full complement of chapters devoted to the essential tasks associated with developing a business plan. The authors ensure that students answer all of the tough questions in developing a business plan. Targeted questions within the chapters in Part 3 lead students through the process of building their own plans by focusing on the pertinent, not the peripheral. An in-text sample business plan gives students a finished product to dissect and analyze. The integrated learning system coordinates text and supplements for a winning approach. Beginning with the "Looking Ahead" learning objectives that open each chapter, this book organizes information into distinct, focused, and comprehensible segments. Numbered icons in the text margins indicate where coverage related to each objective appears. All relevant content related to learning objectives is recapped in end-of-chapter "Looking Back" summaries. Alternate versions are available to match what the individual course covers. There are three additional versions of Small Business Management available to match what the instructor covers more closely. One version focuses on the pure entrepreneurship aspect of starting up a small business, another focuses on managing and growing a new business venture, and a third version is the full text with additional content covering the recent global economic crisis. Entrepreneurship: Starting Up a Small Business (16th Edition): This version is a split of the main text focused on starting a small business, and consists of chapters 1-13, 22 & 23 from the main text. Managing & Growing a New Business Venture (16th Edition): This version is a split of the main text focused on managing and growing new business ventures. It consists of chapters 1-5 and 14-23 from the main text. Small Business Management (16th Edition), Global Economic Watch Edition: This version of the text is a paperback edition with extra content on the recent global economic crisis bound in. This additional content explores the historical factors building toward the current economic crisis as well as the impact on small business. It also contains a web access code to the robust Global Economic Watch website. The website is updated four times each day for premium current events coverage.
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About the Author
Justin G. Longenecker established SMALL BUSINESS MANAGEMENT as a leader in the market from the first edition of the book 52 years ago. In addition to this market-leading text, he wrote a number of other business books and numerous articles in journals, such as Journal of Small Business Management, Academy of Management Review, Business Horizons, and Journal of Business Ethics. Longenecker was active in several professional organizations and served as president of the International Council for Small Business. In 2005, the United States Association for Small Business and Entrepreneurship (USASBE) honored him with the Max S. Wortman Lifetime Achievement Award. In addition, the selection as a USASBE Justin G. Longenecker Fellow is the highest recognition that the Association gives to individuals who have made an outstanding contribution to the development, furtherance and benefit of small and medium businesses. Justin Longenecker truly was a legend in his own time and continues to have profound influence through the lives of those who knew him. Longenecker grew up in a family business. After attending Central Christian College of Kansas for two years, he earned his B.A. in political science from Seattle Pacific University, his M.B.A. from Ohio State University, and his Ph.D. from the University of Washington. He taught at Baylor University, where he was Emeritus Chavanne Professor of Christian Ethics in Business until his death in 2005.
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Product details
Hardcover: 848 pages
Publisher: South-Western College Pub; 16 edition (September 27, 2011)
Language: English
ISBN-10: 1111532877
ISBN-13: 978-1111532871
Product Dimensions:
8.8 x 1.2 x 11 inches
Shipping Weight: 4.2 pounds (View shipping rates and policies)
Average Customer Review:
4.1 out of 5 stars
59 customer reviews
Amazon Best Sellers Rank:
#325,560 in Books (See Top 100 in Books)
I bought this for a class from this specific listing here DELIBERATELY because it advertised that it came with the access code for MindTap, and it arrived...no access code.I could have gotten it cheaper elsewhere, but knew I had to make sure to get that code, so I checked and double checked to be sure that I was ordering one WITH the code. Unfortunately I've been screwed and will have to either fork out a lot more money or drop the class.I'm extremely unsatisfied. And as someone who can barely afford my tuition and books on top of that, I'm completely out of luck here. Looks like I've just wasted my tuition on a class I can't participate in.
This is one of my favorite textbooks and one that I have kept over time.This book allows for quick reference and goes over in detail many of the aspects of small business.Typically business books will focus on one area or another, not really making a holistic plan, whereas this one gives multiple details and samples of business plans, how to make them, and all areas of setting up a small textbook.Honestly, this is one of the few classes that I took, and in using the book, had a really good idea of what I needed to do to set-up a small business. Eventually, I did, and used this book through out as a reference point of how I needed to get things done. In many ways, that is unusual because textbooks are very theoretical, whereas this one provides more of a "real" perspective.
I purchased this book as a requirement for a college credited course. This book covers many things to consider if you desire to start a business. Included are websites and online sources to help you navigate through your small business. Although I purchased for a required course and am not presently starting a business, I am keeping this book in the event things change for me in the future. I believe this book is beneficial to anyone in the small business market.
Awful definitions, tedious readings, and bad wording, but it is the one the school requires.
I've been an adult student for almost 5 years now… And this is the most valuable and relevant textbook I've had to date. This book is a keeper if you want to start a small business. The level of comprehensiveness and detail are unsurpassed.
Great information, I was able to reference this book to write my business plan and received a great grade at the University. There is one earlier version, very similar information and it was just a few pages off.
I used it for class
Serve it purpose and I passed my course with a B+
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